Insights Type: Media Coverage

I enjoyed Douglas Quenqua’s piece in Thursday’s NYT on the UNCF “name change”. Very interesting dilemma. (For those of you

I almost forgot to mention this great coverage that one of our recent clients received in the New York Times.

Amazon is holding a Customers Vote contest on their site. The way it works is this: There are six categories,

Not that long ago, when it came to corporate branding the “I’s” had it, and so, too, did the “E’s,”

Enterprise IG’s recent rebranding to The Brand Union has created quite a stir in the naming and branding community. The

We were so thrilled to see a product bearing our newly-created name – Corning’s ClearCurve fiber optic cable – named

Naming a business is no easy task. Renaming a business is exponentially more challenging. Thus, it is with great excitement

We love to see press coverage of the company and product names we’ve created. We were especially excited to see

There is yet another article on baby naming called “What’s in a Name?“, by Sam Kean, at the NY Times

I saw a commercial on TV for this new product the other night: VERAMYST works on a whole range of