Insights Type: Media Coverage

The Stanford Linear Accelerator Center is in the market for a new name after being affectionately and famously known as

Not long ago, it would have been far-fetched to consider a Safeway brand synonymous with “certified organic.” But the last

Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting

Yet another embarrassing article on baby naming fiascos. (If you don’t want to read the article, here’s the gist: dad

So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new

Maybe I should change my role at the company to be the baby-name-blogger. Just too much good stuff in the

Saw a report in this morning’s news about a guy who plans to name his kid after a radio talk

This is old product naming news, but I forgot to blog about it until just now. At the end of

I thought this article on renaming airports was interesting. Wouldn’t it be great fun to help name an airport? (Somehow,

I saw a recent ad in the New York Times announcing the name change of the management consulting group of