Insights Type: Media Coverage
Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,
The 2021-2030 Report on Global Branding Agencies Market by Player, Region, Type, Application and Sales Channel is the latest research
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake
When a federal commission recommended new names for nine Army bases bearing those of Confederate generals, one immediately stood out.
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across
Without any doubt, choosing a name for your business is a big decision. Not only it is an extension of
Catchword cofounder Laurel Sutton weighed in on whether rebranding can improve a company’s reputation. Jim Heininger of Rebranding Experts says
Interview with the 2022 MUSE Creative Awards Winner – Mark Skoultchi Mark Skoultchi is the Principal and Project Lead at
What happened to all the ‘good’ drug names? Inside the modern day dilemma of Rx naming Prescription drug names often
Art Basel’s Paris fair, which launches at the Grand Palais Éphémère in October, will not be called ‘Art Basel Paris’.
