Insights Type: Media Coverage

This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name

Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output

I had a chance to speak with Queenie Wong of the Statesman Journal about the proliferation of businesses with the

Narcissism is healthy if expressed in numbers, right? Well, that’s what the Quantified Self movement would have you believe. In

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges

Even if a tech product is aimed only at certain markets or regions such as Asia, choosing a name that

Bay Area radio station KGO recently did an interview with Catchword’s very own Laurel Sutton. The piece by Rob Artigo

Snoop Dogg, formerly known as Snoop Doggy Dogg and born Calvin Broadus, is synonymous with gangsta rap, one of the

We were recently visited by Alex Abramovich & Lucy Raven from the Oakland Standard, which is a collection of art

Joseph R. Knowland built the 21-story Tribune Tower in 1923, on top of a six-floor furniture store that had opened