
Laura Schroeder
Account Director & Senior Strategist
Laura has been shaping brand narratives and verbal identities for nearly 20 years, bringing a unique blend of strategic thinking and creative expression to every project. Her expertise spans both B2B and B2C sectors, having collaborated with industry giants such as Toyota, Citi, Southwest, Mastercard, Kraft and Major League Baseball. She excels at creating emotional connections through storytelling, immersing herself in each client’s unique landscape to craft compelling narratives.
Laura’s love for languages began early, first studying Spanish while living in Puerto Rico and later Latin in high school. This foundation led her to the School of Languages and Linguistics at Georgetown University, where she double majored in Spanish and Marketing.
When not pushing boundaries in branding, Laura applies her innovative spirit to the kitchen, creating inventive dishes that pull from diverse culinary influences. She also enjoys tennis, a sport she embraced during a stint in the Cayman Islands. Her greatest joy, however, comes from her three children.