Chuck Guest

Copy Boss

Just out of high school, Chuck placed his yellow ledger pad on John Steinbeck’s grave, hoping for a transference. It didn’t happen. But that didn’t stop Chuck from writing.

Chuck’s career began at Hal Riney & Partners in San Francisco. He started on the account side, if only to justify his marketing degree from Santa Clara University. Creative was a better fit, and he went on to develop award-winning advertising and branding at Chiat\Day and Young & Rubicam, among other agencies. He’s served at least a hundred well-known brands, including Intel, Clorox, Gallo, MGM Grand, and Pep Boys. He particularly enjoys working on brands that deserve to be well-known but aren’t yet.

Chuck is fluent in every form of copy from traditional advertising and taglines to branding manifestos, videos, packaging, and websites. He’s also won accolades in naming, which helps when walking the hallways of Catchword. One of his campaigns, the Chevron “Talking Cars,” was named “A Campaign of the Decade” by Adweek. A highlight: meeting Gromit while working with Aardman Animations in Bristol, England.