Amy Wynne Joseph
Armed with a law degree from George Washington University and a B.A. in English Literature from Brandeis University, Amy is that rare naming professional with both legal and language expertise. While her responsibilities at Catchword center mostly on screening, her fascination with the field of brand naming spans decades, and she’s always happy to engage in a debate over the origin of the name Starbucks (yes, it is a reference to the first mate in Melville’s classic novel, but no, the character did not drink coffee throughout the story).
In her spare time, Amy enjoys keeping up with her two kids, fixing up her labor-of-love home, and baking what some have described as the most chocolaty of chocolate chip cookies. And, like other Catchwordians, she’s a music junkie, likes to tickle the ivories, and has the voice of an angel.