Alex has spent the past 25 years working with businesses to establish or evolve their brand efforts as they grapple with changing business realities and market dynamics. He has guided well-known organizations—such as Cisco, Citrix, Oracle, Precor, and the Boys and Girls Club—on their brand and naming efforts. He is equally at home helping smaller companies, especially start-ups, with energizing their marketing.

One of Alex’s favorite things in life is an empty page. Figuring out what to put on to that wide-open white space, from names to stories, positioning to brand strategies, is what Alex likes to do best. When he is not taking pen to paper (yes, he still uses analog tools from time to time just to be cool), Alex likes to get out with his family into the great Northwest.