Service Type: Product Naming

Malt-O-Meal’s accessible (read “affordable”) alternative to General Mills’ Cinnamon Toast Crunch

Global leader in networking, cloud, and security solutions

Cisco's browser-based customer service desktop: a customizable command center for agents and supervisors

Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices

Cisco’s breakthrough technology that delivers TV content to any mobile device

Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up

Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)

LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Suite of cloud-based mobile business solutions that manage core aspects of customer relations and sales