Service Type: Product Naming

Purina’s innovative gourmet broths for cats

House brand of tortilla chips for Ahold (parent of Giant Food and Stop & Shop)

Malt-O-Meal’s accessible (read “affordable”) alternative to General Mills’ Cinnamon Toast Crunch

Global leader in networking, cloud, and security solutions

Cisco's browser-based customer service desktop: a customizable command center for agents and supervisors

Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices

Cisco’s breakthrough technology that delivers TV content to any mobile device

Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up

Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)

LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year