Service Type: Product Naming

Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts

Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality

The upgrade to LeapFrog's Fly—a ballpoint pen that plays games, makes music, reads aloud, and more

Freeslate’s family of automation solutions for specific laboratory processes, leveraging the capabilities of their larger CM3 system

First-person shooter game from THQ set in a world war over oil

Belkin's Bluetooth wireless speaker combining power, clarity, and four different sound modes

Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime

GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities

House brand of nacho-cheese tortilla chips for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Gymboree's line of fashionable, affordable kids’ clothes and retail stores