Service Type: Product Naming

Ice Break

Private-label soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Idiocracy

20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future

Instride.com

Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers

IntelePeer Fluent

IntelePeer's Federation-as-a-Service tech: enables service providers and enterprises to connect seamlessly

Javelin

ZS Associates’ powerful suite of software tools for streamlining and optimizing sales efforts

Javiva

Peet’s new freshly brewed iced coffee beverage

Jukevox

Domain name for Jukevox, a mobile app for voice control of Android devices and iPhones using speech recognition and production technology

Key2

Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence

Pampers First Steps

Pampers EasyUps' line of absorbent training pants for toddlers

Fitbit One

Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device

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