Service Type: Product Naming

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s entry into the flatbread sandwiches arena

ETS’s new high school equivalency test that’s more accessible and affordable than the GED®

Domain name for Home ID, a cloud-based service for tracking home information, including repair history and room-by-room inventories

Private-label brand encompassing a broad range of household products for Lucky/Albertsons

Allstate's personalized insurance plan to cover buildings and possessions on residential property

Private-label soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future