Service Type: Product Naming

Main Street

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)

Masterpix

Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass

McBistro

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

McCafé Beverages

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s Artisan Chicken

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s Chicken Flatbreads

McDonald’s entry into the flatbread sandwiches arena

ETS HiSET

ETS’s new high school equivalency test that’s more accessible and affordable than the GED®

Home ID

Domain name for Home ID, a cloud-based service for tracking home information, including repair history and room-by-room inventories

Homelife

Private-label brand encompassing a broad range of household products for Lucky/Albertsons

Allstate House and Home

Allstate's personalized insurance plan to cover buildings and possessions on residential property

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