Service Type: Product Naming

Midwest Airlines' premium offering for business customers

Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

Pioneer’s heart-healthy soybean oil

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs

Domain name for Pureau, First Quality Enterprise’s bottled water that undergoes a 10-step purification process

Belkin's ultra-efficient, ultra-slim, and ultra-cool keyboard that coordinates seamlessly with the iPad Air

Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)