Service Type: Product Naming

Securest

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric

Shomi

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Midwest Airlines Signature Service

Midwest Airlines' premium offering for business customers

Intel Optane

Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory

Palm Prē

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Adobe Photoshop Elements

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

PipSqueak

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

Plenish

Pioneer’s heart-healthy soybean oil

Promptu

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs

Pureau

Domain name for Pureau, First Quality Enterprise’s bottled water that undergoes a 10-step purification process

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