Service Type: Product Naming

"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Private-label high-energy soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Safeway’s top-of-the-line steaks, roasts, ribs, and other fresh beef products

Charles Schwab's collection of retirement services, including personal one-on-one consultations and online tools

Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team

Allstate’s annuity program in which customers choose investment options that fit their risk tolerance

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Midwest Airlines' low-fare, low-frills offering for leisure travelers

Domain name for Scriptive, a software company and its app that helps people find Christian scripture personalized to their needs