Service Type: Product Naming

Safeway’s top-of-the-line beef

Charles Schwab's collection of retirement services, including personal one-on-one consultations and online tools

Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team

Allstate’s annuity program in which customers choose investment options that fit their risk tolerance

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Midwest Airlines' low-fare, low-frills offering for leisure travelers

Domain name for Scriptive, a software company and its app that helps people find Christian scripture personalized to their needs

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Midwest Airlines' premium offering for business customers