Service Type: Product Naming

SquareTrade

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Stampede Light

The first government-approved beer with added B-vitamins

Case Study

Starbucks Refreshers

Starbucks’ line of sparkling energy-boosting beverages

Sterling

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

StyleFind

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want

SunPop

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Swashies

Paper Magic’s line of kids’ stickers that wash off walls with ease

Querius

Domain name for Querius, a startup and its search engine, which delivers more relevant results to sophisticated users

Quisitive

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information

Quist

Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

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