Service Type: Product Naming

Naming Starbucks’ new line of sparkling energy-boosting beverages

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Paper Magic’s line of kids’ stickers that wash off walls with ease

Domain name for Querius, a startup and its search engine, which delivers more relevant results to sophisticated users

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information

Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)