Service Type: Product Naming

Company and its online platform that enables investment management candidates to prove themselves with simulated trading

Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)

Naming wearable fitness trackers for Fitbit

Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Kabam’s highly immersive action role-playing game for mobile devices

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase