Service Type: Product Naming

Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Kabam’s highly immersive action role-playing game for mobile devices

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

The first government-approved beer with added B-vitamins

Naming Starbucks’ new line of sparkling energy-boosting beverages