Service Type: Company Naming

Kames Capital

UK asset management arm of Aegon Group, named to differentiate it from Aegon’s insurance and pension businesses

Case Study

Keysight

Naming the Agilent spin-off whose electronic testing and measurement solutions unlock critical insights

Case Study

FireEye

Renamed Netforts, a company offering hyper-vigilant, far-seeing network security systems

Flybridge

Renamed VC firm that guides portfolio companies (a ship’s flying bridge provides a clear view of all sides)

Freeslate

Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management, later acquired by Unchained Labs

Gantuan

Domain name for Gantuan, a Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")

Generations Network

Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com

GrandPointe

Online shop and catalogue offering products from home furnishings to jewelry to electronics

Crazy 8

Gymboree's line of fashionable, affordable kids’ clothes and retail stores

Daptiv

Renamed eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace

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