ERDMAN is a national leader in healthcare facilities and senior living strategy, design, and implementation. It’s integrative solutions for real estate development, architecture, engineering, and construction help build healthier communities. Over the years, the company’s expertise in planning and analytics had produced several offerings, which the company realized could be woven into a powerful suite. The suite aggregates data from several high-quality, independent sources for greater insight and offers three proprietary visualization tools to pinpoint patient activity and hone geospatial and market planning. The company asked Catchword to help determine the brand architecture for the suite and its tools and to name the suite. ZeroIn instantly communicates that the suite enables you to zero in on market attractiveness, sizing, and positioning.
Health & Biotech
Finance & Professional
