Global health initiative naming

Stanford Global Health approached Catchword to name a new nonprofit, funded by the Bill & Melinda Gates Foundation, that will promote and support women in health-leadership positions across the planet. Women currently represent 70% of the health workforce but only 25% of executive positions. The initiative catalyzes sustained change by investing particularly in mid-career women in lower-resourced regional settings to attain better health outcomes worldwide. With its double meaning, WomenLift Health elegantly communicates both the elevation of women to leadership and the elevation of health by women.

Hermes Creative Awards, Gold, Brand Naming

MarCom Awards, Gold, Brand Naming

Transform Awards, Bronze, Naming Strategy