Witsby

Education platform naming

ASCD (Association for Supervision and Curriculum Development) is an international nonprofit professional organization for educators and administrators. Although founded in 1943 with a focus on curriculum and supervision, ASCD now also provides members with ongoing professional development and education leadership opportunities. ASCD developed a highly customizable digital learning platform to help members be more efficient, effective and successful educators. Designed to deliver easily digestible, ‘bite-sized’ learning objects to busy education professionals—including training from leading experts and practitioners, local district/school content authoring, a searchable library of thousands of learning activities, interactive modules, AI functionality, and more—this resource can be accessed anytime, anywhere via mobile device. Catchword explored thousands of name candidates that communicated learning and intelligence with a friendly and fun tone. A coinage based on wit and witty, the name Witsby also sounds like a personal name. Witsby is your clever, charmingly nerdy assistant who helps you perform at your best. Witsby launched in 2021 and was recognized with a Webby Award by the International Academy of Digital Arts & Sciences.

Client
ASCD
ASCD
Industry
B2B Tech
Finance & Professional
Nonprofit & Education
Service
Product Naming
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