Over the years, Catchword has had the pleasure of partnering with Corning to name many innovative products, including Fibrance, the highly flexible, light-diffusing fiber (vibrance of color and light + fiber + radiance). When Corning decided to spin-off a new company to develop smart, integrated products and solutions using Fibrance, they asked us to create something that complements the product name while conveying the elegant versatility of this new light technology. Versalume was the clear choice.
Client
Versalume
Industry
B2B Tech B2C Tech Industrial & Energy
Service
Company Naming Linguistic & Cultural Analysis
Related Case Studies
Freeman Event Planning Solutions: Blueprint by Freeman, Envision by Freeman