Spinoff company naming for Corning

Over the years, Catchword has had the pleasure of partnering with Corning to name many innovative products, including Fibrance, the highly flexible, light-diffusing fiber (vibrance of color and light + fiber + radiance). When Corning decided to spin-off a new company to develop smart, integrated products and solutions using Fibrance, they asked us to create something that complements the product name while conveying the elegant versatility of this new light technology. Versalume was the clear choice.