Toyo needed a name for their new line of premium all-season touring tires. The tires were designed for a variety of luxury vehicles, with comfort, performance, and noise reduction in mind. Versado is the Portuguese word for “well-versed,” and it also recalls the English word versatile. The name sounds quiet and smooth, just like the ride you might expect from a set of these tires.
Client
Versado
Industry
Lifestyle
Service
Product Naming
