Bluefly, Net-A-Porter.com, Like.com, clear the runway. There’s a new shopping website in town and its name is StyleFind. Boasting a crazy-sexy search engine and curated ever so carefully so customers always find exactly what they’re looking for, this fashion-forward shopping site is dressed to kill the competition. Of course, InStyle tried on lots of names, but the one that fit best was StyleFind: a punchy, highly communicative, composite name that speaks directly to the core feature and end benefit of the site—finding the right style. It doesn’t hurt that it also recalls its parent brand.
Client
StyleFind
Industry
Lifestyle
Service
Product Naming
