Helping to name a shopping website for InStyle

Bluefly, Net-A-Porter.com, Like.com, clear the runway. There’s a new shopping website in town and its name is StyleFind. Boasting a crazy-sexy search engine and curated ever so carefully so customers always find exactly what they’re looking for, this fashion-forward shopping site is dressed to kill the competition. Of course, InStyle tried on lots of names, but the one that fit best was StyleFind: a punchy, highly communicative, composite name that speaks directly to the core feature and end benefit of the site—finding the right style. It doesn’t hurt that it also recalls its parent brand.