Fresh Mex chain Chipotle wanted to offer customers a new vegetarian filling for its burritos, tacos, and more. A savory combination of marinated tofu and chilies, this meat-free option would be muy sabroso. Catchword consulted with Chipotle on the new ingredient name and developed many hundreds of name options.
Client
Sofritas
Industry
Food & Beverage
Service
Product Naming
