Platform ecosystem naming and ongoing naming strategy

For more than 30 years, RMS has led the way in risk management solutions for clients worldwide. Catchword was brought in to consult on the name of its new platform, Risk Intelligence Platform, as well as the growing number of apps that work with it: ExposureIQ, SiteIQ, TreatyIQ, and Risk InvestorIQ. Working closely with RMS, Catchword continues to help develop naming strategies and names for software, solutions, and risk initiatives.