Founded more than 150 years ago, Royal Bank of Canada (RBC) is the largest bank in Canada and one of the largest in the world. In 2021, the bank rolled out the Catchword-named RBC Vantage, an integrated benefits suite that includes finance management tools, rewards points, gasoline and shopping discounts, rebates, and other savings, available to every customer as soon as they open an account. To help customers get the most out of these powerful benefits, RBC created an interactive, personalized tool that summarizes value received across all channels and offers “nudges” and tips on how to maximize value going forward. Part of the RBC Mobile banking app, the tool makes it easy to see every way that your RBC relationship delivers. The name we recommended, Vantage Snapshot, clearly communicates that the tool enables you see it all, instantly.
