Outcome
RBC Vantage was introduced in 2021 with much fanfare, including the creation of the RBC Vantage Deck, which offers Canadian Open spectators an enhanced view of the 7th green and 8th tee (and is a perfect use of the brand name for sponsorship), and a marketing campaign featuring NHL star Auston Matthews. RBC Vantage Snapshot followed in 2022.
“With RBC Vantage, we’ve built upon the best of what we do and have innovated our everyday banking offering to give our clients a seamless experience that offers even more value, strengthens their confidence in making critical financial decisions and continues to earn their trust.”
Neil McLaughlin | Group Head, Personal & Commercial Banking, RBC