When Safeway needed a name for its top-of-the-line beef, Addis Creson (a branding agency and frequent partner of ours) brought us in to help out. We liked the understated confidence and quiet authority of Rancher’s Reserve for this premium house brand. And its alliteration and propulsive rhythm made it very easy on the tongue. Not unlike the beef in question.
Client
Rancher’s Reserve
Industry
Food & Beverage
Service
Product Naming
