Website headline for PSI

PSI Services, which has been delivering testing programs to help people achieve success for more than 70 years, asked Catchword to develop a company tagline as well as names for several new products. The tagline needed to express the company’s core business while resonating with the company’s varied customers: students, job seekers, academic institutions, and employers. PSI ultimately chose two of our candidates, one to be used as a traditional tagline with the company logo, and one as a site headline. “Where People Meet Potential” (the headline on the company’s About page) expresses multiple meanings in one: PSI is the place where human resources and potential come together and where people are expected to, and enabled to, realize their potential.