Software company naming

Turns out brains need workouts, too. This company came to us with a line of computer games, developed by pioneering neuroscientists, for those in need of brain fitness—basically anyone over 40. The company name had to work for consumers and brain experts alike. Posit (meaning “to put forward for study”) had a scientific feel, and was also rather positive. In the years since, PositScience created BrainHQ, one of only two brain training programs to be scientifically proven efficient by multiple studies.