Naming a fintech software spinoff

EEI came to Catchword searching for a name for the new company whose platform not only connects financial data and the real world, but breaks down data barriers to create a universal standard. A term out of nautical history and mythology from many cultures, the Ninth Wave is a single, massive wave that is the last of a series of incrementally larger waves. The name naturally conveys the flow, integration, and power of the company’s new platform to sweep away obstructive complexity while avoiding the obvious “fin” and “tech” references of so many players in this sector.