life sciences business solution naming

In 2017, Catchword named EVERSANA, now the leading provider of commercial services for the global life sciences industry. Known for accurate data, actionable insights, end-to-end commercialization support, and customer service, EVERSANA provides everything pharmaceutical manufacturers need for next-generation commercialization in 100+ markets worldwide. When the company decided to unify its drug pricing and access solutions into an integrated platform, it turned to Catchword for a name. NAVLIN, the name we recommended, elegantly expresses how the system synergizes data, software, and insights to help customers navigate into target markets.