Renaming AknaDx, medical screening company

AknaDx had developed a simple blood test to predict a pregnant woman’s risk of giving birth prematurely, creating an affordable, non-invasive diagnostic for expectant mothers. But the techy name AknaDx lacked the warmth and humanity of the company’s reason for being—namely, removing uncertainty so mothers-to-be and their families can focus on the wonders of pregnancy. A coining of miracle and mira, Latin for “wonderful,” and vie, French for “life,” the compact coining Mirvie suggests the wonder and miracle of life.