Catchword worked with Medallia’s founders to find the right name and domain name for this pioneer and market leader in experience management. Medallia’s award-winning SaaS platform captures experience signals created through in-person, digital, and IoT interactions, revealing predictive insights that drive actions and yield tremendous business results.
Derived from medal and medallion, the name Medallia conveys achievement, honor, and trust. It has allowed the company to flex and expand its business model over the course of two decades.
The company, which works with more than a thousand leading brands—including Comcast, PayPal, 3M, Airbnb, and Four Seasons—via 15+ global offices, went public in 2019 on the NYSE and was later taken private by Thoma Bravo in a deal worth $6.4 billion in cash.