Over the years, McDonald’s has engaged Catchword on a variety of naming related initiatives. From McCafé naming strategy and architecture development to dressing up a burger with just the right name. On this occasion, one of Catchword’s names was selected for the Golden Arches’ new grilled chicken sandwich: a perfectly seasoned and seared fillet lovingly prepared with a light vinaigrette and combined with McDonald’s new hand-crafted roll. A culinary work of art(isan).
Client
McDonald’s Artisan Chicken
Industry
Food & Beverage
Service
Product Naming
