Naming a spinoff of the Aegon Group

Sometimes a company’s location comes in handy. Aegon, the international insurance giant, wanted a name for their Scottish fund management arm that would distinguish it from the parent company. We suggested Kames Capital. The tower of Scotland’s Kames Castle dates back to the 14th century, and the main structure was built in the 18th century and has been inhabited ever since. As a symbol of stability and continuity, Kames Castle was a fitting image for a fund management company wishing to inspire confidence. Using a Scottish name also leveraged Scotland’s stellar reputation in financial services.