ZS Associates wanted to showcase their suite of software tools for salespeople. These were formidable products for streamlining, coordinating, and optimizing sales efforts. We wanted to create a product family name that was just as powerful and direct. Something that communicated cutting through confusion and red tape to help a sales force compete more effectively—and go the distance. And so, Javelin.
Client
Javelin
Industry
Finance & Professional
Service
Product Naming
