Private-Label F&B Naming

Private label naming for Lucky/Albertsons

Catchword was tasked with developing a private label name for Lucky/Albertsons. The name needed to encompass a broad range of household products (everything from batteries to coffee filters). Homelife did just that. It also dovetailed with the company’s tagline at the time, “Helping make your life easier.”
Client
Homelife
Industry
Food & Beverage
Lifestyle
Service
Product Naming
HOMELIFE-FEATURED-IMAGE-2019

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