Developing a Tagline for HireRight

A tagline gives you an opportunity to fill in messaging gaps a brand name might miss. HireRight’s old tagline, “Hire Safe. Hire Smart. HireRight.” simply echoed the message already inherent in their brand name. Our new tagline went further, conveying the company’s dynamism and thoughtfulness, as well as their key differentiator: superior background checks yielding accurate, actionable data.