Naming a line of derived natural ingredients for Momentive

Momentive, a global leader in quartz and silicone materials, tapped Catchword to name its new line of sustainable, derived natural ingredients. These materials would create the next generation of beauty products for planet-conscious consumers while improving performance, efficiency, application, and sensory appeal across a wide range of beauty industry categories. Harmony Derived Naturals by Momentive clearly expresses the balance and beauty of nature as well as the line’s ability to blend perfectly with a variety of products, and customers.