Automated driving platform naming for Intel

When Intel approached Catchword to name its revolutionary development platform for automated driving we shifted into ecstatic. There are few technological advancements more exciting than automated driving, and even fewer with the potential to change lives and societies in such positive ways. Fewer accidents, greater mobility, and infinitely more efficient traffic flow are just the most obvious and touted benefits of self-driving cars. The name GO suggests forward movement, both literally and figuratively, and speaks to an easily adopted, scalable and flexible platform for building automated driving solutions. A perfect, succinct way of reinforcing the platform’s key end benefit: movement forward, both on the road and in the lab.