Shentel, a regional telecom company serving customers in six states, engaged Catchword to develop a name for its new high-speed fiber optic subsidiary. The new network would offer broadband internet, cable TV, and phone, focusing on residential markets underserved by the national telecoms. Founded in 1902, Shentel has a deep history of helping rural and small town Americans connect. In 1990, it was the first company in Virginia to offer cellular service to a rural area. Catchword recommended Glow for its human warmth as well as its suggestion of a luminous link to the world. The altered spelling of Glo adds distinction and approachable style.
Client
Glo Fiber
Industry
B2C Tech
Service
Company Naming
