Naming Freeman’s flagship event technology platform

Freeman, a global leader in event management, marketing, and design, engaged Catchword to name its open digital event technology platform—the industry’s first to create a seamless experience for event organizers and attendees. By connecting data across all points of the event ecosystem, it enables users to select the digital event solutions that work for them, all with the confidence that every application will work smoothly with every other. Following the straightforward, single-word naming strategy Catchword had developed for Freeman, Fuzion connected the dots.