Freeman, a global leader in event management, marketing, and design, engaged Catchword to name several of its new event planning solutions. Following the straightforward, single-word naming strategy Catchword had developed for Freeman’s portfolio, we recommended Blueprint for the company’s digital floor plan solution that provides everything event planners need to manage what goes where. Blueprint’s easy visualization of elements like booths, kiosks, and stages plus real-time sharing and editing save time and resources. Envision was the clear choice for Freeman’s web-based directory that lets you take 360-degree tours of top venues in North America.
Client
Freeman Event Planning Solutions: Blueprint by Freeman, Envision by Freeman
Industry
B2B Tech
Service
Product Naming
