Freeman, a global leader in event management, marketing, and design, engaged Catchword to name several of its new engagement solutions. Following the straightforward, single-word naming strategy Catchword had developed for Freeman’s portfolio, we recommended Explore for the company’s suite of experiential packages that help brands showcase their products, tell their story, and capture leads using augmented reality (AR), virtual reality (VR), digital showcases, and more. Fluent expresses the smooth control offered by this powerful multi-channel chat and voice-powered solution for audience engagement before, during, and after the show. We recommended Luminate for Freeman’s platform that enables event organizers to beam the right information to the right audience at the right time, with wayfinding capability, digital signage, social walls, ePosters, and more.
Client
Freeman Engagement Solutions: Explore by Freeman, Fluent by Freeman, Luminate by Freeman
Industry
B2B Tech
Service
Product Naming
