Freeman, a global leader in event management, marketing, and design, engaged Catchword to name several of its new education and presentation solutions. Following the straightforward, single-word naming strategy Catchword had developed for Freeman’s portfolio, we recommended Orchestrate for the company’s web-based presentation application. This solution enables presenters to gather, manage, direct, and display presentation content harmoniously. Freeman’s second-screen platform already had a name, FXP | touch, but it didn’t fit the new more streamlined and intuitive naming approach. With this solution, audiences can view slides, respond to presenter polls, submit questions, and more—all in real time—right from their own phone or tablet. Sync clearly expresses how the application keeps attendees fully engaged and synchronized with the presenter.
Client
Freeman Education Solutions: Orchestrate by Freeman, Sync by Freeman
Industry
B2B Tech
Service
Product Naming
