In-home fashion & style service naming

Here’s a mod idea: match consumers with seasoned stylists who visit consumers in their home, organize their closet, provide personalized styling counsel, and make getting dressed easier everyday. Fitz, the name that Catchword developed for this service and company, speaks to styling that fits you and your lifestyle, and clothing that fits well. And, the personification reinforces the uniquely human nature of the service and its styling counsel.