Around the world, 1 in 3 people can’t connect to the internet. Satellites could get everyone online, but traditional user terminals are too expensive. Siamak Ebadi, an early SpaceX engineer who helped build the first Starlink satellites, saw that affordable user terminals were the key to global connectivity and founded a company to develop technology that reduces size, weight, power requirements, and cost for users. The company quickly gained traction, with engineering breakthroughs and major investment, but its unruly name, UTvate (from User Terminal + innovate/activate/motivate), confused broader audiences and was often mispronounced. Farcast, the company name Catchword created, is intuitive and globally accessible. As a coined verb, it preserves the active tone the founder liked about -vate while suggesting creativity and innovation. The name’s simple elegance, efficiency, and breadth of reach mirror the company’s values and mission: to extend connectivity farther than ever.
