A secret: private label products are generally just as good as the name brands. In fact, you could say they’re equal. The supermarket chain Lucky/Albertsons needed to brand their line of over-the-counter health and beauty products, from shampoo to eye drops to vitamins. Our solution was Equaline: equal parts savvy shopper and high-quality product line.
Client
Equaline
Industry
Health & Biotech
Service
Product Naming
