Plantronics (now Poly) needed a name for its new mobile phone station designed for the mobile-first professional, with support for Microsoft Teams, chat, and online meetings. Elara, the name of a moon of Jupiter, suggests exploration as well as connection. This on-desk solution helps you launch your day’s activities and keeps your contacts in orbit with enhanced smartphone capabilities.
Client
Plantronics (Poly) Elara
Industry
B2C Tech
Service
Product Naming
